KEY POINTS
Background: Kelly Romo is a genderqueer/female artist from Atlanta, Georgia, working as a Civilian Stable Master while pursuing music.
Musical Style: Creates indie/singer-songwriter/indie rock music with themes of vulnerability, self-exposure, and personal growth. Focuses on creating authentic, exposing content that addresses mental health and personal struggles.
Professional Experience: Has been active in the live music scene for about 1.5 years. Is registered with a performing rights society but has no professional representation. Has some live performance experience.
Current Situation: Independent artist managing all aspects of their career, from music creation to marketing. Has written twelve songs ready for production and is prepared to begin recording.
Project Status: Has a fully written album concept focusing on self-exposure and vulnerability. Has identified and confirmed collaboration with producer Trae Berry at Nature Boys Studios for recording and production.
Technical Plan: Plans to complete track by April 15, 2025, with release date of April 30, 2025. Will work with Trae Berry for production, guitar, and bass, with recording taking place at Nature Boys Studios.
Marketing Strategy: Plans 3-6 month release schedule with three singles released three weeks apart. Will create social media content, use targeted ads, and focus on building an email list. Aims to include video and visual content created by local, queer, female independent creators.
Business Understanding: Demonstrates strong awareness of industry demands, viewing artistry as entrepreneurship. Actively pursues education in sync licensing, publicity, marketing, website design, and CRM usage. Understands the importance of fair compensation for collaborators.
Impact Potential: Aims to create safe spaces for listeners through music, particularly focusing on LGBTQ+ and female audiences. Seeks to build community through authentic expression and plans to expand reach through touring and performance.
QUOTES
"Music is what brings me to life, and writing is what saves me from my own mind. I found a sense of community within this form of art, and I've found my release in its creation."
"I want to move into my next body of work and do a full album on the concept of self exposure... My hope is that being honest in this project will connect deeply with the inner self of the listener, and maybe feel more brave in our forthcoming."
"Art is solely human, and created for connection. I value that level of collaboration in my own work, and know that I can only be my best self as an artist with the time, help, and investment of others."
"Support in this dream would mean that I've made my younger self proud - that I could show her 'look what we did!'. That being a young, queer, female, and troubled child didn't make me 'unconventional' or 'difficult', but that I grew into an individual that celebrated those things."